Jamba Retail Smoothie Line Grows With Addition Of Green Fusion


Jamba has added Green Fusion fruit and veggie smoothie to its lineup. It’s the latest in a line of frozen “at-home” smoothie kit varieties to be developed by food manufacturer Inventure Foods Inc. in partnership with leading smoothie retailer Jamba Juice Co. Inc. Green Fusion smoothie appears in the frozen section of grocery stores this month with a suggested retail price of $2.99-$3.49 per 8-oz. bag.

Green Fusion combines green apple, mango, pineapple, kiwi, banana, broccoli, spinach and spirulina to offer a sweet yet hearty smoothie. Each 8-oz. glass contains 120 calories and provides a full serving of fruit. In addition, each glass provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A and 25 percent of the RDA of vitamins D, E, K, B1 and B6.

Each smoothie kit contains whole pieces of frozen fruit and vegetable blocks that, when blended with one cup of apple juice, makes two 8-oz. servings.

“We’re excited to take our expertise in the frozen berry business and apply it to our first vegetable fusion smoothie,” said Steve Sklar, SVP of marketing for Phoenix-based Inventure Foods. “The Green Fusion smoothie is on trend with today’s consumer who is looking for a refreshing, great-tasting smoothie that provides a substantial boost of vitamins and a full serving of fruit.”

Green Fusion is the sixth variety of Jamba smoothies to travel from the retail menu to the grocery store freezer. Additional varieties include Strawberries Wild, Mango-a-Go-Go, Razzmatazz, Caribbean Passion and Orange Dream Machine.




About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.