To kick off barbecue season, MorningStar Farms is traveling the country serving up good-for-you veggie burgers during the “Feel Good Grilling” tour. From Napa, Calif., to Boston, Mass., the tour makes stops at some of the hottest festivals this summer and features three grilling favorites: the Spicy Black Bean Burger, Grillers Prime and the new Mediterranean Chickpea Veggie Burger.
“As the MorningStar Farms portfolio continues to grow, we wanted to find another way to highlight the breadth and depth of our products,” said Michael Allen, president of Kellogg Frozen Food. “This summer, we’re traveling across America on the Feel Good Grilling tour to show consumers how our variety of veggie burgers are perfect summer grilling staples.”
To inspire summer burger recipes, local chefs will demonstrate their gourmet creations featuring MorningStar Farms burgers at tour stops in Philadelphia, Detroit and Boston. The chefs will grill out alongside local foodie bloggers and offer free samples of their recipes at the following festivals:
• Manayunk Arts Festival, Philadelphia, June 22-23: Chef Mitch Prensky, Supper Restaurant;
• Plymouth Art Festival, Detroit, July 12-14: Chef John Korycki, Zazios Restaurant; and
• Head of the Charles Regatta, Boston, Oct. 19-20: Chef Paul Malvone, Boston Burger Co.
“As a chef, my passion is creating traditional American food with inventive, new twists,” said Mitch Prensky, chef and owner of Supper Restaurant. “In partnership with MorningStar Farms’ Feel Good Grilling Tour, I cooked up a unique and bold new veggie burger recipe that I can’t wait to share at the Manayunk Arts Festival this month.”
The Feel Good Grilling tour made its debut at the Napa Valley Bottle Rock fest last month. Its next stop will be at the Manayunk Arts Festival in Philadelphia, Pa., this weekend. To check out the full list of festival stops, go here.