United Supermarkets Will Debut New Logo With Remodeled Store
United Supermarkets’ Snyder, Texas, location will soon have a fresh new look along with added services resulting from a store remodeling effort now under way.
The project is set for completion in late July, according to Chris James, regional VP of United Supermarkets LLC.
Shoppers will see several new product offerings, all resulting from their feedback, at the Snyder location, James said. They include the addition of a salad bar, a hot grill in the deli and an expanded dollar section.
“The addition of the grill means we will be able to provide our guests with hot sandwiches for the first time,” James says. “Our salad bars are extremely popular in other locations, so we anticipate that will be a big hit with our Snyder guests as well.”
Shoppers also will notice a brand new décor package featuring vivid colors that are “active and engaging,” says Monica Schierbaum, senior director of marketing for United Supermarkets.
Snyder will be the first store to receive the new décor as well as the new United logo.
“We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” Schierbaum said.
The most noticeable change to the new logo is the addition of a single star at the center, emblematic of the Lone Star State.
“We are a Texas company and we’ve always been inspired by the spirit, independence and self-sufficiency of Texans,” Schierbaum said. “We’ve got small towns in our heart, and we want our stores to reflect the warmth and generosity you find in a small Texas town.”
Texas references will be evident throughout the Snyder store following completion of the remodeling effort, which also will include the addition of a mural in the entrance featuring images of the Snyder community.
The most striking feature will be a stylized tree that will be suspended over the produce department.
“The tree will be the store landmark—a gathering place for our guests,” Schierbaum says.
The décor package also will include all new graphics and signage throughout the store.
Representing the core concept of the company’s stores, the United Supermarkets banner offers shoppers Texas hospitality in stores that are described by the grocery company as fun and easy to shop. There are 36 United Supermarkets locations throughout west and north Texas, and a “next generation” United location is scheduled to open in Amarillo in fall 2013.
Now in its 97th year of operation, family-owned United Supermarkets operates stores in 30 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates a total of 56 stores under four distinct formats: United Supermarkets, Market Street, Amigos and United Express.