Fast Fixin’ recently rolled out new packaging and product innovation and expanded distribution. The enhancements, the Edmond, Okla.-based company says, have been well received by consumers as reflected by double-digit unit sales growth in 2013
Fast Fixin’ reports its move to quad bags means a more compact, slouch-free and re-sealable package that delivers 25 percent more facings and tidy shelf appearance for retailers. In addition to having less packaging, Fast Fixin’s new Nviro packaging is eco-friendly because of its use of water-soluble inks and adhesives. Fast Fixin’ is now using a matte gloss finish that gives the product line a unique and premium appearance, according to the company.
The brand’s flagship product, Fast Fixin’ Chicken Nuggets, made with all-white chicken breast meat and has fewer calories, less cholesterol and 25 percent less fat than the leading national brand, the company says. Fast Fixin’ products also beat or tie the national leading brand in 11 of 12 nutritional categories, according to a Nutrition Facts label comparison.
“At Fast Fixin’, we are focused on two things: helping retailers grow the category, and helping moms fix a better meal for their families,” says Stan Evans, Fast Fixin’ brand manager. “As parents ourselves, we believe moms should not have to compromise quality or nutrition when feeding their families a delicious and convenient meal.”
Fast Fixin’ Chicken Nuggets new, compact, slouch-free and environmentally-friendlier quad bag is better for retailers’ and families’ freezer space and contains the same amount of nuggets, the company says.
Fast Fixin’ Jumbo Popcorn Chicken and Beef and Italian Meatballs now feature shape, color and flavor profile enhancements as well as improved nutritionals. All enhancements scored well with consumers in primary research conducted by AdvancePierre Foods.
Fast Fixin’ is carried by most major grocers, and most recently added Kroger and Demoulas to its growing list of distribution points.