Ruffles Brand Introduces Crispy Fries Potato Strips

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Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is introducing Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13. Ruffles Crispy Fries Potato Strips are the first-ever French fry-shaped snacks sliced from real potatoes, according to a news release.

“Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking,” says Christina Menendez, senior director of marketing for Frito-Lay North America. “These great tasting fries can be enjoyed anywhere, anytime, and are great on their own as a snack or a perfect accompaniment to hamburgers and hot dogs.”

Ruffles Crispy Fries Potato Strips are offered in two varieties—Original and Cheese-Flavored. A 1-oz. bag has a suggested retail price of $1.09.



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