Ahold USA Appoints De Paoli As SVP Of Brand Management, Own Brands

Juan De Paoli

Juan De Paoli has been named SVP of brand management and Own Brands for Ahold USA, effective July 8. In this role, which will be based in Carlisle, Pa., De Paoli will oversee strategic brand management as well as the strategic development, growth and profitable execution of Own Brands.

De Paoli brings more than 22 years of experience to his new role with Ahold USA. He most recently served as VP of center store program management for Topco Associates. Prior to Topco, he spent 12 years in positions of increasing responsibility for the H.E. Butt Grocery Co., beginning as brand development manager and ending as director III, own brand, branding, product development, packaging and consumer research. De Paoli also held positions at Consul-Med/Healthcare Consultants, Oscar Mayer and Procter & Gamble Latin America.

“Juan is a proven leader in successful own brand development and brand management and will help Ahold USA accelerate Own Brands offerings in every aisle of the store,” said Erik Keptner, EVP of marketing.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.