C.H. Robinson delivers BJ’s produce department a complex supply chain management and consulting program, weekly club-level pricing and quality checks, industry sales benchmarking and category reporting and analytics. C.H. Robinson complements its category management and supply chain management services by supplying BJ’s with innovative packaging and product offerings in its Tropicana citrus and tropicals, Mott’s apples, Welch’s grapes and Rosemont Farms vegetable product lines.
“For the past four years, the produce department and the quality of the product has been the No. 1 reason people come to BJ’s to shop,” said Jack MacAskill, VP at BJ’s Wholesale. “The brands C.H. Robinson provides resonate with our customers that these are labels they can trust.”
In addition to its branded product offerings, C.H. Robinson assisted BJ’s in the development and delivery of the “Farm to Club” produce program, which is available in each of BJ’s 200 clubs in 15 states. The program, which provides BJ’s members with quality, fresh produce from their state’s local farms, rolled out during the spring and summer of 2012.
During the BJ’s Team Conference, BJ’s commended C.H. Robinson’s commitment to community involvement and charity via the Pink Ribbon Watermelon program. The Pink Ribbon Watermelon program allows retailers to participate in a comprehensive program that includes consistent supply, in-store support and a cause-marketing component. Since 2008, the program has raised more than $680,000 for breast cancer research.
“Collaborating with the BJ’s team allowed our organizations to develop a long-term winning strategy together,” said Doug Johnson, strategic account manager at C.H. Robinson. “Receiving this award is a proud accomplishment for our team and one we look forward to building upon in the future.”