Chobani Inc. has appointed David Denholm as president and COO, effective July 29, and Peter McGuinness as chief marketing and brand officer, effective July 22.
The company says the addition of these two executive leaders signals a continued focus on growing the business and the momentum behind the Chobani brand, which has reached more than $1 billion in sales since its launch in 2007.
“I founded Chobani with a vision to create something lasting—a company that creates nutritious, delicious products made with only natural ingredients for everyone,” says Hamdi Ulukaya, Chobani founder and CEO. “David and Peter share my passion and entrepreneurial spirit. I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business.”
With more than 20 years of consumer packaged goods experience in the U.S. and in key growth markets like Asia, the company says Denholm’s knowledge will be a boon for the breakaway Greek Yogurt leader.
“Chobani is a once-in-a-lifetime company—equal parts vision, passion, goodness and performance. I am deeply honored to join Hamdi and the rest of the organization as we prepare to enter our next chapter,” says Denholm.
McGuinness joins Chobani with a successful track record of shaping, growing and transforming some of the world’s most iconic brands, Chobani says in a news release. His passion for marketing and his more than 20 years of advertising experience will help Chobani solidify its leadership within the category and evolution as a globally beloved brand, according to the company.
“The Chobani brand is remarkable—both pure and powerful. It can only go further,” says McGuinness. “I’ve long admired this company and the phenomenal people behind it and am excited about the opportunity to help guide and continue to grow the Chobani brand.”
Both men will work closely with Ulukaya and the rest of Chobani’s management council to increase the company’s category leadership, enhance efficiencies and continue to foster an entrepreneurial, value-driven culture. Ulukaya will continue to serve as CEO, staying closely connected to all aspects of the business while setting the long-term strategic vision, the news release says.