Betty Crocker Expands Gluten Free Offerings

Betty Crocker Expands Gluten Free Offerings
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Betty Crocker gives gluten-free consumers more reasons to go back to the baking aisle with two new additions to the line of Betty Crocker Gluten Free baking products: Gluten Free Sugar Cookie mix and All-Purpose Gluten Free Rice Flour Blend. The new products join Betty Crocker Gluten Free brownie, cookie and cake mixes.

“Baking is important to mom and she wants to experience that with her family,” said Robert Dircks, Betty Crocker marketing manager. “Betty Crocker has always served as a guide to cooks and bakers—now beginner to expert level gluten-free bakers can use Betty Crocker mixes or create delicious recipes from scratch.”

Celiac disease is an autoimmune disorder that can lead to damage of the small intestine and can affect the absorption of nutrients from food. People with celiac disease cannot tolerate even a small amount of gluten, a protein in wheat, rye and barley, among other grains. This disease requires a diet void of traditional wheat-flour-based mixes and baked goods prepared using common traditional baking ingredients.

There is a continued demand for gluten-free products. The NPD Group estimates that almost 28 percent of consumers seek out gluten-free foods. Gluten-free food and beverage sales are projected to exceed $6.6 billion by 2017.

The new Betty Crocker Gluten Free Sugar Cookie Mix and All-Purpose Gluten Free Rice Flour Blend expands the current portfolio of Betty Crocker gluten-free products including: Betty Crocker Gluten Free Yellow Cake Mix, Betty Crocker Gluten Free Devil’s Food Cake Mix, Betty Crocker Gluten Free Brownie Mix, Betty Crocker Gluten Free Chocolate Chip Cookie Mix and Bisquick Gluten Free Pancake &Baking Mix―all made in a certified gluten-free processing facility.

The new gluten-free Sugar Cookie Mix has an SRP of $4.45 for a 15-oz. package. Betty Crocker All-Purpose Gluten Free Rice Flour Blend has an SRP of $3.75 for a 16-oz. package. Both products will be available in stores nationally by the end of July.

For more information, visit bettycrocker.com/glutenfree.

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