Dannon Oikos Greek nonfat yogurt has teamed up with Chef Michael Symon, a Food Network Iron Chef and host of ABC’s “The Chew,” to promote cooking with Dannon Oikos.
To kick off the partnership and consumer campaign, new television advertising featuring Chef Symon began airing earlier this month along with in-store banners to show the versatility of cooking with Dannon Oikos Greek nonfat yogurt. Throughout the campaign, Dannon Oikos will post special recipes and tips from Symon on its social media sites. Beginning Aug. 1, Dannon will launch a promotion on Oikosrecipes.com, where consumers can share one of Symon’s recipes for a chance to win a kitchen appliance pack each week of the 10-week promotion, in addition to the $10,000 kitchen makeover grand prize. Starting today, consumers can sign up for email reminders at Oikosrecipes.com.
“Most people are surprised when they find out that I’ve been using Greek yogurt in my dishes for years,” said Symon, author of the upcoming cookbook, “5 in 5.” “Growing up, my grandmother made Greek yogurt from scratch and it’s still something I eat every day. Dannon Oikos is just like the yogurt I loved as a child and adds great taste and texture to my culinary creations. I’m really excited for people to try these recipes and experience cooking with Dannon Oikos.”