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Instacart Brings Same-Day Grocery Delivery Service To Chicago

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Instacart, a service that can deliver groceries from multiple local stores within an hour, has expanded to Chicago. Items from Trader Joe’s can be ordered and delivered by an Instacart personal shopper.

Additional items from Dominick’s, Whole Foods and Costco will be added in the coming weeks, allowing customers to combine items from all four stores into one order and have them delivered on the same day. Customers can open a free account and get free delivery on their first order.

Instacart is the first company in Chicago to offer same-day delivery service from Trader Joe’s, and soon will offer the broadest selection and lowest prices of any other grocery delivery service in the Chicago area, it says.

Originally launched in San Francisco, Instacart has disrupted the traditional grocery delivery space with its crowd-sourced labor force dubbed “Personal Shoppers,” who shop for and deliver grocery orders using their own vehicles in as little as one hour. This eliminates the need for costly infrastructure such as warehouses, trucks and full-time drivers.

Instacart keeps careful track of the price, location and availability of thousands of individual grocery items in the local stores in which it shops to help its Personal Shoppers be as efficient as possible and enable rapid delivery.

Instacart recently closed an $8.5 million Series A funding round from Sequoia Capital and others, stating that it would use the funds for geographic expansion. Chicago is the first of 10 major cities Instacart plans to expand into by the end of 2014.

“We look for urban areas with tech-savvy consumers who may not have cars and value convenience,” said Apoorva Mehta, CEO and founder of Instacart. “Chicago fit the bill. We’re really excited to expand our footprint beyond San Francisco. There’s a lot more to come.”

Instacart already has signed on and trained a number of Personal Shoppers in Chicago.

The service is available in 13 Chicago neighborhoods: Lake View, Lincoln Park, Logan Square, West Town, Near West Side, Lower West Side, Near North Side, Loop and Near South Side, plus portions of Douglas, Bridgeport, Amour Square and McKinley Park. Consumers can visit www.Instacart.com for a full map of its Chicago-area coverage and sign up for a free Instacart account.

For more information, visit Instacart.com.

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