Chicago barbecue brand Moo & Oink is expanding to two new states by introducing its products at two Roundy’s banners, select Pick ‘n Save in Wisconsin and select Rainbow in Minnesota. Moo & Oink is known for its Chicago-style full and meaty rib tips, hot links, sausages, breakfast links and patties, chicken nuggets, High-Five BBQ sauce and BBQ sprinkles.
Roundy’s Supermarkets Inc. operates 161 retail grocery stores and 100 pharmacies under the Pick ‘n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.
“We are so excited to introduce Chicago’s legendary Moo & Oink products to Wisconsin and Minnesota customers,” said David L. Van Kampen, chief herding officer of Moo & Oink LLC. “We know Moo & Oink will quickly become as much a favorite for Roundy’s customers as it has been among Chicagoans for more than 40 years.”
In 2011 Moo & Oink was thought to be gone forever after bankruptcy of the Moo & Oink grocery stores, but Best Chicago Meat Co. and Dutch Farms purchased the Moo & Oink brand in December 2011 and brought the most popular items to grocery stores across the Chicagoland area. Moo & Oink continues to grow with the development of new products and a regional expansion of product distribution.
In addition, an e-commerce website tastechicagosbest.com was launched in 2013 to meet out-of-town consumer demand. The site offers select Moo & Oink products shipped in dry ice anywhere in the U.S.
The current Moo & Oink products available in Roundy’s stores are: Turkey Hot Links, Beef Hot Links, Pork Hot Links, Turkey Mild Links, Beef Mild Links, Pork Mild Links and Beef Breakfast Sausage Patties.