Cracker Barrel Old Country Store Inc. plans to launch CB Old Country Store licensed products, made available through a licensing agreement with John Morrell Food Group, a subsidiary of Smithfield Foods. Products will begin shipping this week. The CB Old Country Store brand products include maple and smoked bacon, spiral ham and four types of lunch meat: oven roasted turkey, smoked turkey, smoked ham and honey ham.
“Extending our brand beyond our physical locations is an important component of our strategic plan,” said Sandra B. Cochran, president and CEO of Cracker Barrel. “As a leader in consumer meat products, John Morrell Food Group has earned an outstanding reputation for quality and service that is a natural fit with our ‘Pleasing People’ mission.”
John Pauley, John Morrell Food Group’s EVP of sales and marketing, added, “We are delighted to announce that these seven licensed products will arrive in stores later this month. Now loyal guests of Cracker Barrel Old Country Store Inc. can find the types of choices that they enjoy when they dine in the restaurant, right there in the refrigerated section of grocery stores ready to bring home to enjoy.”
Cracker Barrel does not expect the licensing initiative to have a material impact on its financial results in the 2014 fiscal year.
Cracker Barrel and Kraft Foods Group Brands LLC have reached an agreement that allows Cracker Barrel to enter the marketplace using the alternative logo, CB Old Country Store, to label licensed products.