The first wave features Cheddar Scalloped-Style Potatoes and Lay’s Roasted Holiday Turkey; a Dubai-style chip is planned for December.
Category: New Products
New grocery product announcements from suppliers and brands in every department.
Browse the latest launches in New Grocery Products.
Bell’s Foods Enters Bone Broth Category With Turkey Variety
Bell’s said Northeast grocers have expressed strong interest, with the product expected to appeal to health-conscious shoppers, home cooks and longtime Bell’s customers.
Bobby Van’s Steakhouse Flavor Heads To Grocery Aisles As Gourmet Jerky
“We believe there’s a real opportunity in the market for a premium, protein-rich snack that delivers the flavor and quality of a steakhouse experience.”
Marzetti Expands New York Bakery Line With 3 New Breads
The new Baked Bites are the brand’s first entry into the frozen snacks category.
Sara Lee, Mike’s Hot Honey Team Up On Limited-Time Half Loaf For The Bread Aisle
Bimbo Bakeries USA’s Sara Lee brand partners with Mike’s Hot Honey on a limited-time 12-ounce half loaf at a $2.69 SRP, now shipping to grocery retailers nationwide.
Fresh Express Adds 2 Restaurant-Inspired Chopped Salad Kits
“We see an opportunity to change the conversation around salad from routine to anticipation,” said Fabian Pereira of Fresh Express.
Bob Evans Rolls Out Refrigerated Protein Mac And Cheese
Company adds protein to category where consumers already turn for “comfort and convenience.”
Utz Launches 3 New Snack Flavors For Fall
The company is introducing a new potato chip flavor in grocery along with two snack items primarily at c-stores.
Pimento Cheese One Of 3 New Southern Recipe Pork Rind Flavors
“…with the introduction of Pimento Cheese, we’re uniting two southern favorites into one unique product, perfectly suited for our consumer.”
Wonderbrands Launches Wonder AirCrisp, A Fresh Bakery Pull-Apart Built For The Air Fryer
Wonderbrands has introduced Wonder AirCrisp, which the Toronto-based baker calls the first fresh bakery product developed specifically for the air fryer. The pull-apart bread goes from soft to crisp in four minutes when prepared according to package directions and is launching exclusively in Ontario at select major grocery retailers. The product targets a gap Wonderbrands […]
Oikos Adds Strawberry, Caffeinated Mocha Latte to Protein Shake Lineup
Oikos, the Danone-owned high-protein yogurt brand, is expanding its ready-to-drink protein shake lineup with two new flavors: Strawberry and Mocha Latte. The additions bring the shelf-stable shake line to five varieties, joining Chocolate, Vanilla and Salted Caramel. Each shake delivers 30 grams of complete protein, 5 grams of prebiotic fiber and vitamins A and D, […]
Mars Snacking Maps Category Playbook For Grocers At Sweets & Snacks
Halloween is no longer a six-week season, the meal is increasingly being replaced by the snack, and roughly two-thirds of in-store confectionery purchases still ride on impulse. Those were among the headline messages Mike Gilroy, VP of industry engagement at Mars Snacking, shared with The Shelby Report at this week’s Sweets & Snacks Expo in […]
Oscar Mayer Launches Maple Bourbon Bacon With Evan Williams
Oscar Mayer, the Kraft Heinz-owned meat brand, is rolling out Maple Bourbon Bacon to grocery stores nationwide, marking its first bacon innovation in five years. The thick-cut bacon is cured with barrel-aged Evan Williams bourbon and finished with Oscar Mayer’s 12-hour slow smoke process. “While we have been crafting delicious bacon for 90 years, Maple […]
Lindsay Rolls Out Latin-Inspired Jarred Olives At Albertsons
Lindsay Olives is rolling out a new line of Latin-inspired jarred olives to appeal to grocery shoppers seeking global flavors. Launched in mid-March, they feature the flavors of Spain, Latin America and the Caribbean, according to the company. Designed for snacking, cooking and/or entertaining, the varieties are Sofrito Style, Pimiento Picantito and Escabeche Style. Sofrito […]
Toufayan Bakeries Launches Seed Oil-Free Wraps Nationwide
Toufayan Bakeries, the Ridgefield, New Jersey-based family-owned bakery, has made its full line of seed oil-free wraps available nationally and on Amazon. The wraps, made with avocado oil in place of traditional seed oils, come in five varieties: Classic, Whole Wheat, Sundried Tomato, Garlic Pesto and Savory Spinach. The launch taps into growing consumer demand […]
King’s Hawaiian Launches Ube Coconut Sweet Rolls Nationwide
King’s Hawaiian’s first limited-time flavor, Ube Coconut Sweet Rolls, is arriving at grocery shelves nationwide. Made with ube – a purple yam originating in the Philippines – and coconut milk, the rolls feature a lavender hue and sweet flavor often described as a blend of vanilla, coconut and pistachio. The product contains no artificial dyes […]
Spring Bringing New Ice Cream Choices To Freezer Cases
The ice cream industry is entering the warmer months with a wave of product launches and retail expansions, as manufacturers compete for freezer-aisle attention with novel flavors, premium ingredients and high-profile brand collaborations. Announcements from Cold Case Ice Cream, Tillamook, Hudsonville Ice Cream and I Love Ice Cream Cakes in the week leading up to […]
Circana Shares 2022 New Product Pacesetters Report
Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report reveals that consumer spending on new product offerings remained elevated last year despite challenges surrounding high inflation, supply chain adjustments and ingredient […]
Hidden Valley Introduces Pickle Flavored Ranch
Oakland, California-based Hidden Valley has introduced a new offering: pickle flavored ranch. Available at Walmart stores nationwide, the flavor combines the company’s ranch with a tangy twist. The appetite for pickle-flavored products continues to grow, with the number of pickle-related offerings up 67 percent from 2019-22. Armed with this data and other insights, Hidden Valley saw an […]
Topco To Host Product Solutions Summit To Discover New Items
Elk Grove Village, Illinois-based Topco Associates will host the Topco Product Solutions Summit to diversify the cooperative’s supplier pool, discover new items and establish additional supplier partnerships to assist the organization with aggregation, innovation and knowledge management solutions that span its center store program. Topco is seeking suppliers to help expand its supplier partnership portfolio and […]
