Specialty meat producer Godshall’s has launched its redesigned website and refocused social media campaigns. The Telford, Pa.-based company says the transition from basic product listing to a content-rich approach is a result of its dedication to build awareness of its versatile core brands.
“It’s tempting to think that producing a quality product that converts customers with the first bite is all we need to do, but we’ve always known that really getting out there to compete on a larger scale would mean developing relationships with customers the way previous generations here did at local farm stands,” says Ron Godshall, VP of manufacturing at Godshall’s. “Our newly revamped website will afford us a perfect opportunity. We can now share recipes, answer questions and help people find what they’re looking for. All those things can be done in real time and across the nation.”
In addition to recipes, store location and company information pages, Godshall’s remodeled site has product information, including popular call outs like “No MSG,” “Gluten Free,” “Real Wood-Smoked” and “94% Fat Free.”
“The idea is to engage our customers, providing real content of value. We take pride at giving our consumers the dietary information to make the right choices for them,” Godshall adds. “The result, we’re finding, is that consumers try new products and invent new uses for the ones they already love.”
