Just in time for the Big Game on Sunday, Butterfinger Peanut Butter Cups is making its nationwide debut, adding a dose of Butterfinger to the classic chocolate and peanut butter cup. Butterfinger Peanut Butter Cups is available now at major retailers nationwide.
Showing how “the cup just got crunchy,” Butterfinger Peanut Butter Cups feature a peanut-buttery filling with Butterfinger crunchy pieces mixed with milk chocolate. The single-size 1.5-oz. package offers two cups with a MSRP of $0.89-$1.19, while the four-pack, which is a 3.0-oz. share-size package of four cups, has a MSRP of $1.69-$1.89.
“The attention and demand for the new Butterfinger Peanut Butter Cups are at a level we’ve never seen before,” said Butterfinger brand manager Jeremy Vandervoet. “As we usher in a New Year, we are poised to roll out highly anticipated, innovative offerings like Butterfinger Peanut Butter Cups, on the heels of Butterfinger’s landmark ‘90ish’ anniversary last year. We’re thrilled to give our fans a dose of Butterfinger beyond the bar through this irresistible and delicious new treat.”
The official debut of Butterfinger Peanut Butter Cups will mark the first time ever when Nestlé USA will advertise one of its brands at the Feb. Big Game. Scheduled to debut in the game’s fourth quarter, the 30-second advertisement will exude the humorous brand personality of Butterfinger. Leading up to the game, fans can view the teaser ad for the commercial at ButterfingerCups.com.
“We are looking forward to putting the spotlight on Butterfinger’s clever, irreverent sense of humor during the most watched telecast and biggest sporting event in America,” said Natasha Madan, Nestlé confections and snacks marketing director, Nestlé USA. “Consumers have said that the peanut butter cup is a favorite flavor combination, so we’re excited to kick it up a notch with a dose of Butterfinger.”
