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Oscar Mayer Brand Introduces P3 Portable Protein Pack

OM P3 varieties

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day.

OSCAR MAYER P3 PORTABLE PROTEIN PACKSupported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion protein-snacking category, which has been driven by consumer desires for protein-rich snacks such as Greek yogurt or protein bars, according to Kraft-owned Oscar Mayer.

The P3 packs are made of three recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts. They contain no artificial preservatives, at least 13g of protein and have little to no sugar.

Varieties include:

• Applewood Smoked Turkey, Marbled Colby & Monterey Jack Cheese, Dry Roasted Almonds;

• Applewood Smoked Ham, Reduced Fat Sharp Cheddar Cheese, Dry Roasted Almonds;

• Rotisserie Seasoned Chicken, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts; and

• Slow Roasted Turkey Breast, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts.

“Consumers snack three times a day on average, and 75 percent of adults are looking to add more protein to their diets,” said Joe Fragnito, Oscar Mayer’s VP of marketing. “The protein snacking category has a 7 percent growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace.”

P3 Portable Protein Packs are available nationwide and can be found in the refrigerated meat case at grocery and convenience stores. A single 2-oz. pack retails at $1.79, and a triple 6-oz. pack retails at $4.99.

ProteinProteinProtein.com

 

About the author

Kristen Cloud

Kristen was Editor at The Shelby Report.

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