Pringles is introducing its first-ever tortilla chip—Pringles Tortillas—just in time for basketball tourney season. While retaining the iconic Pringles shape, Pringles Tortillas are thicker chips because they’re made of corn, not potatoes. They’re ideal for dipping and come in three flavors: Original, Nacho Cheese and Southwestern Ranch.
“Pringles Tortillas are the brand’s first new product since Kellogg Company acquired it in 2012, and this launch represents the first time that Pringles is introducing a tortilla chip,” said Raj Joshi, VP of of savory snacks at Kellogg. “Pringles Tortillas are a unique chip that can be dipped, but like original Pringles, are delicious on their own.”
To help introduce Pringles Tortillas, the brand has partnered with legendary point guard Earvin “Magic” Johnson, an NCAA Top-15 All-Time March Madness player who played at Michigan State University. Known for his playmaking on the court and energetic persona, Johnson also knows how to host the ultimate basketball viewing party, according to Pringles.
“Basketball viewing parties bring out the fun in the game and let fans root for their teams as if they were at the tourney in person,” said Johnson. “I’m excited to partner with Pringles Tortillas to introduce a chip as iconic as the tournament.”
Every viewing party features a mix of characters who make the game as entertaining as watching it courtside. Consumers can create and share their own Ultimate Party Lineup of partygoers with Pringles Tortillas at UltimatePartyLineup.com by matching friends with party personalities. The Ultimate Party Lineup features such characters as:
• Money!: Brings the best snacks to the party;
• MVP: Helps clean up when party’s over;
• Big Dipper: When enjoying Pringles Tortillas, the more dip, the better; and
• Swing Man: Dips or doesn’t—loves Pringles Tortillas both ways.
A robust “You Don’t Just Eat ‘Em” marketing campaign accompanies the product launch and includes print and TV advertisements, complemented by PR and digital executions. Larry Charles of “Seinfeld” and “Curb Your Enthusiasm” fame directed the “You Don’t Just Eat ‘Em” campaign, which features improv talent from around the world.
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