Vitaminwater, a leader in the nutrient-enhanced water beverage category, is making its way into the energy category with Vitaminwater Energy, a lightly carbonated beverage that the brand says features a natural energy boost from green coffee bean extract.
Vitaminwater Energy features natural flavors and sweeteners without added preservatives or sodium. The beverage is sweetened with a blend of cane sugar and stevia leaf extract, and contains 80mg of caffeine and 50 calories per can.
“There is a large contingent of people that like the functionality of energy drinks, but are looking for one that is straightforward and simple—one that’s going to give them a kick from a source they can understand,” said Scott Hargrove, group marketing director for Vitaminwater. “Vitaminwater Energy has a clear-cut formula that gives people a natural energy boost so they can get the most out of their natural talents.”
Offered in a sleek 11.5-fl. oz. can, Vitaminwater Energy is available at convenience stores around the country in three flavors: Strawberry-Lime, Berry-Punch and Orange-Mango; a fourth flavor, Raspberry-Citrus, is available exclusively at 7-Eleven stores. SRP: $2.29.