My M&M’s Unveils Star Wars-Themed Products, Packaging For ‘May The 4th’

Mars Retail Group Star Wars MM's

To celebrate Star Wars Day on May 4 (as in “‘May the 4th’ be with you”), My M&M’S is unveiling “sweet” Star Wars-themed My M&M’S chocolate candies and merchandise. Now, fans of either the dark or light side can join the chocolate “‘m’pire” and display their allegiance with special blends of M&M’S with well-known Star Wars phrases and characters, like Darth Vader and Yoda, according to the brand.

“Star Was is a phenomenally well-known and well-loved franchise and, with the introduction of Star Wars-themed My M&M’S, fans have a fun and unique way to show their dedication,” said Leslie Convey, GM of My M&M’S.

My M&M’S allows Star Wars fans to choose from a variety of merchandise at, including:

• Star Wars M&M’S Blends—choose from three different pre-printed blends: red, gray and black dark side M&M’S, blue and white light side M&M’S or gold and silver M&M’S with the famous “May the Force Be with You” phrase;

• Star Wars Character Candy Dispensers—a nostalgic, old-fashioned candy dispenser that features M&M’S characters dressed as Darth Vader, Luke Skywalker, Darth Maul or Clone Troopers and comes with a 1-lb. bag of Star Wars blend chocolate M&M’S candies;

• Star Wars Glass Bowl—display Star Wars’ fandom and add to a collection with a glass bowl personalized with favorite characters and movie scenes, and a 1-lb. bag of official Star Wars M&M’S; and

• Star Wars Party Favors—celebrate May 4 by giving party guests favors they won’t forget. Choose from silver tins or pillow packs featuring Star Wars characters and logos.




About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.