AWG Updates Clearly Organic Packaging And Product Line

AWG's Clearly Organic

Associated Wholesale Grocers has updated the package design for its Clearly Organic brand food products. Up to 40 existing and new Clearly Organic products have been released. Over the next six months, 150 new products will be added to the Clearly Organic line.

In a concerted effort to offer customers affordable organic products, AWG and Valu Merchandisers Co. (VMC) say they are allocating more resources to the growing organic food market. Clearly Organic offers a 100 percent customer satisfaction guarantee and AWG says it’s excited to offer consumers even more healthy, affordable choices in the coming months. The Clearly Organic social media pages will play a big part in announcing these new products. Clearly Organic recently launched a new website, which includes social media feeds for daily updates on the new Clearly Organic line.

“We are building the Clearly Organic program to satisfy the organic needs of our members and their customers,” said Greg Oldright, VMC executive director. “Within the next 12 to 18 months, the Clearly Organic label will be represented throughout the grocery and perishable departments. This comprehensive organic offering will position our members to be competitive and profitable in their market areas.”

From a design perspective, the clean look of the new packaging reflects the clean products within, according to AWG. The color choices are those found in nature, which best echo the Clearly Organic line.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.