Ancient Harvest, the first brand to bring quinoa to the U.S. in the 1980s, is expanding with the launch of new Mac & Cheese and Culinary Ancient Grains lines. The new product lines are supported by the debut of refreshed packaging and a revamped website, which the brand first revealed earlier this year. The new products join Ancient Harvest’s existing portfolio of gluten-free and organic (non-GMO) quinoas, pastas, flour, flakes and ready-to-eat polentas.
“As a registered dietitian, I’m thrilled to offer new options to our health-conscious customers who we know strive to follow an optimal diet without sacrificing enjoyment, taste and culinary authenticity,” said Constance Roark, director of marketing at Ancient Harvest.
Like all Ancient Harvest products, the new Mac & Cheese and Culinary Ancient Grains flavors are organic (non-GMO) and gluten-free, and the quinoa is sourced only from long-standing farmer partners in Bolivia, according to the brand.
The new Mac & Cheese line includes four flavors and fun shapes, including White Cheddar, Sharp Cheddar and two varieties of Mild Cheddar—a traditional and a kid’s variety with llama-shaped pasta. MSRP is $4.29.
The new line of Culinary Ancient Grains is made up of a blend of quinoa, millet and amaranth and offers four varieties inspired by flavors from around the world, including Sea Salt and Herb, Butter and Parmesan, Spanish Style and Spicy Curry. MSRP is $3.79.
“Driving new product innovation and building the Ancient Harvest brand has been an unbelievably rewarding experience,” said Blake Waltrip, CEO at Ancient Harvest. “As consumers are faced with an increasing number of choices, the company’s history, unwavering commitment to organic, gluten-free and sustainably sourced ingredients is what sets us apart, and we believe positions the business for significant growth.”
Ancient Harvest products are available in natural food stores and supermarkets nationwide.
