Instacart Launches In Austin With H-E-B, Royal Blue Grocery

Instacart in Austin

Instacart, which delivers groceries from multiple local stores within an hour, has launched Austin’s first one-hour grocery delivery service. Instacart says customers can order virtually any items carried in their neighborhood Royal Blue Grocery and H-E-B stores and have them delivered in as little as one hour. Additional stores will be added in the coming weeks, and customers can combine items from multiple stores into one order.

Originally launched in San Francisco and since expanded into other major cities, Instacart says it has disrupted the traditional grocery delivery space with its crowdsourced labor force dubbed “Personal Shoppers” who shop for and deliver grocery orders providing their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers, according to the company.

Austin is Instacart’s 10th city, says company founder Apoorva Mehta.

“Austin is the fastest growing city in the U.S., with a young, tech-savvy culture and a major university downtown,” said Mehta. “Those are all factors that we look for in an expansion city. We think Austinites will really appreciate the convenience factor of Instacart, and we’re working hard to establish relationships not just with the big chains, but also the local merchants such as Royal Blue Grocery who add so much to the local Austin community.”

Added Craig Staley, GM at Royal Blue Grocery, “Customers have been asking about delivery, and we considered starting our own delivery service but were concerned about the cost and logistical considerations. Then we heard that Instacart was coming to town. We saw that partnering with them would be the best way for us to provide delivery service to our customers and expand our reach in Austin.”

Instacart’s initial coverage area in Austin includes the following neighborhoods: Downtown, South Congress, UT, West Lake, Barton Creek, Clarksville, Hyde Park, North Lamar, Travis Heights, Tarrytown, East Riverside, East Downtown, South Lamar, Balcones Hills, Rosedale and more. Go here for a full map of coverage.

In the feature photo at top: To celebrate its Austin launch, Instacart on Wednesday hosted an event unique to the city—select customers downtown were treated to grocery delivery on horseback. Instacart partnered with local Austin stable Texas Trail Rides to provide the horseback deliveries.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.