Van Holten’s is now bottling pickle juice. Pickleback—Real Pickle Brine is a 32-oz. bottle of dill pickle brine for use as a shot chaser or cocktail mixer.
“We are using real honest pickle brine,” said Van Holten’s President Steve Byrnes.“This is the same stuff we’ve been making for over 100 years using our original recipe. We’re just packaging it in a new way to fit the needs of our customers.”
Added Eric Girard, Van Holten’s VP of sales, “There has been a buzz around pickleback drinks for years now and after watching bartenders trying to pour these shots from murky jars of pickle slices and seeds, we realized that we can make this much better.”
Van Holten’s Pickleback—Real Pickle Brine provides users a consistent, easy-to-use, mess-free option for pickleback shots, according to the Wisconsin-based company. It also makes adding brine to Bloody Marys, beer, Pickletinis or any other cocktails simple. It goes on sale in this month, and Van Holten’s says it has received interest from several national customers. The company also has already received orders from the largest liquor store chain in Texas, Spec’s.
