Wild Oats Rolls Out Organic Lines At Fresh & Easy Stores

Wild Oats at Fresh & Easy

Wild Oats and Fresh & Easy have partnered to introduce several new Wild Oats organic and fresh food products at Fresh & Easy stores across Arizona, California and Nevada. From USDA-certified organic fresh salads and sandwiches to organic milk and cage-free eggs, new Wild Oats products at affordable prices are hitting the shelves at Fresh & Easy weekly, according to the companies.

The following Wild Oats lines are being made available at Fresh & Easy:

Wild Oats Marketplace Organic adheres to USDA guidelines for organic certification and includes everything from Organic Milk kept cold and delivered daily from the dairy to a variety fresh salads and handmade sandwiches like Organic Beef Fajita, Organic Turkey and Cheddar and Organic Veggie Salad, made fresh and delivered daily.

• Wild Oats Organic Milk: $3.89/half gallon

• Wild Oats Organic Almond Milk: $3.99/half gallon

• Wild Oats Organic Salads: $6.49-$7.49/7-14 oz.

• Wild Oats Organic Sandwiches: $5.99/5-7 oz.

• Wild Oats Organic Sliced Breads: $3.99/24-oz. loaf

• Wild Oats Organic Hummus: $3.99/8 oz.

Wild Oats Marketplace, which includes products with simple and real ingredients, including California cage-free eggs delivered within 72 hours of being laid—so fresh they even have a “laid on” date stamped on the shell, Wild Oats says, and a handmade Tuna Salad sandwich.

• Wild Oats Large Cage Free Eggs: $3.99/dozen

• Wild Oats Tuna Salad Sandwich: $5.99/5 oz.

• Wild Oats Fresh Mozzarella: $3.99/8 oz.

Wild Oats Marketplace Originals, offering new and uniquely formulated items, including a line of newly-launched Parfaits.

• Wild Oats Original Parfaits: $3.49-$4.49/7-8.5 oz.

“We are excited about bringing innovative new products to our customers and believe that fresh is the natural evolution in organic food offerings,” said Jim Keyes, CEO of Fresh & Easy. “Wild Oats products have been a huge hit and contribute to our mission to make Fresh & Easy the preferred destination for convenient, affordable and high-quality foods.”

Fresh & Easy says it has never allowed high-fructose corn syrup, added trans fats, artificial colors or flavors in any of its brand products. Wild Oats says its products share that commitment, and all Wild Oats brand products available at Fresh & Easy stores are free from 125 ingredients that will not be permitted in the line, including no artificial sweeteners, artificial colors, flavors or preservatives, hydrogenated fats, synthetic hormones or antibiotics.

“Wild Oats innovation in fresh products at Fresh & Easy is consistent with our mission of making high-quality organic products affordable and available under the authentic, much-loved Wild Oats brand. Wild Oats is facilitating the next phase of growth in organic retailing by bringing both scalable savings and innovation in organic fresh products,” said Tom Casey, CEO of Wild Oats.

The Wild Oats product assortment will vary slightly by Fresh & Easy store.

Wild Oats products also are available at Walmart stores.

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