Dum Dums is rolling out two limited-edition flavors from Hawaiian Punch: Fruit Juicy Red and Polar Blast are two of the 16 Dum Dums flavors available in specially marked bags for a limited time only. The new flavors deliver the same bold and unique taste that Hawaiian Punch is known for and can be easily spotted in bags or the candy dish by their special wrappers.
“Dum Dums is known for flavor variety and that brings an element of discovery to the brand experience,” says Evan Brock, director of marketing at Spangler Candy Co. “Moms and kids will be excited to find these special flavors in their bags of Dum Dums this summer.”
More than 30 million Hawaiian Punch Dum Dums will be nationally distributed at top retailers. A social media awareness and engagement campaign is planned to drive excitement and trial.