7-Eleven Increases Franchise Incentive For Recent Military Veterans

Ret. U.S. Army 1st Sgt. Charles Williams, a 7-Eleven franchisee in Copperas Cove, Texas, is among veterans who have taken advantage of 7-Eleven’s franchise-fee discount for qualified military vets. His wife Theresa, a former Army transportation sergeant, will join him in franchising a second 7-Eleven store this September in Killeen, Texas.

Dallas, Texas-based 7-Eleven Inc. has increased its franchising fee discount to 20 percent, capped at $50,000, as an added incentive for qualified veterans who have left the service in the last five years.

7-Eleven will continue to offer a 10 percent franchise fee discount to all other military veterans who meet the company’s franchisee qualifications. The company first instituted the incentive for retired and separated veterans of the U.S. Armed Forces in 2009.

“More than 100,000 veterans are expected to retire this year,” said Greg Franks, 7-Eleven VP of franchise systems. “And we believe 7-Eleven offers an excellent opportunity for those who dream of owning their own business. Experience has shown us that veterans have the leadership traits, work ethic and organization skills to succeed in our business.”

This year marks 7-Eleven’s 50th year of franchising. Its first franchises were part of the 1964 acquisition of 126 Speedee Mart stores, when 7-Eleven entered the California market. Before then, all of its stores were company operated. By 1969, more than one-third of the 3,500-plus 7-Eleven stores were franchised. Today, 80 percent of 7-Eleven Inc.’s U.S. stores are franchised.

7-Eleven has stores for franchising in 30 mainland states. An interactive map at franchise.7-eleven.com indicates where they are located.

According to the U.S. Bureau of Labor Statistics, military personnel who served on active duty anytime since September 2001 can face greater employment challenges than civilians and older veterans. At 21 percent, the unemployment rate of the youngest of these, ages 18-24, is almost three times the national rate.

With a growing number of veterans facing a difficult job market, veteran entrepreneurship offers an opportunity to start a successful business in which retired and honorably discharged service personnel can use their skills to control their financial destiny. 7-Eleven also offers careers in a variety of fields to qualified veterans.

7-Eleven has been recognized as a military-friendly company for its veteran hiring practices, military veterans’ franchise program and a charitable mission to support military families. Military veterans serve in every level of the company, from top management to field staff to store associates.

The retailer also has supported military-assistance organizations including Hire Heroes USA, the USO, Reserve Aid, Warrior Gateway and Operation Mend.

Named one of the Top 100 Military-Friendly Employers on a list published annually by G.I Jobs magazine, 7-Eleven was the only food retailer included and, among all retailers on the list, ranked third.

Business publications like Forbes and Entrepreneur rank 7-Eleven among the top franchise opportunities.

7-Eleven Inc. is the largest chain in the convenience retailing industry, operating more than 53,500 stores in 16 countries. Its 2013 worldwide sales totaled $84.6 billion.

In the feature photo at top: Ret. U.S. Army 1st Sgt. Charles Williams, a 7-Eleven franchisee in Copperas Cove, Texas, is among veterans who have taken advantage of 7-Eleven’s franchise fee discount for qualified military vets. His wife Theresa, a former Army transportation sergeant, will join him in franchising a second 7-Eleven store this September in Killeen, Texas.

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