Chelan Fresh Marketing has joined The Produce Mom Family of Partners.
The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Co., a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog was launched in January 2012 and is authored by Lori Taylor, marketing manager. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The partnership with Chelan Fresh was established with a primary goal of marketing the Rockit Apple, which has been promoted on The Produce Mom’s blog, social media and WISH-TV/Indy Style news segments.
Jeff Ryg, Kroger Central Division, praised The Produce Mom’s campaigns, “She creates buzz,” Ryg said. “Our shoppers are fans and followers of The Produce Mom. I have great confidence in our ability to sell a product when The Produce Mom is talking about it. It’s exciting for me to see so many of Kroger’s valued partners joining The Produce Mom Family of Partners.”
After the success of the Rockit Apple promotion, Chelan Fresh invited The Produce Mom to join its Annual Cherry Harvest Tour. This year’s tour took place July 13-15 in the Lake Chelan area. Chelan Fresh invites individuals representing positions of industry influence to participate in its ag tourism and education program. This year’s guests included registered dietitians, food stylists, bloggers and consumers, as well as policy and commission representatives.
Kathryn Grandy with Chelan Fresh Marketing said the company was thrilled to have Lori Taylor, The Produce Mom, in attendance.
“We at Chelan Fresh are proud to support The Produce Mom,” Grandy said. “It’s very exciting to witness the way her social campaigns and consumer marketing style benefit our brand. We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”
“I am very passionate about introducing consumers to new and exciting items in the produce department, such as the Rockit Apple,” said Lori Taylor, The Produce Mom. “The experience at Chelan Fresh was invaluable to me and all the followers of The Produce Mom. I love demonstrating to consumers the protocol and care that is necessary to bring a fresh produce item from the farms to our home kitchens. Our industry’s dedication to sustainability & food safety is beyond admirable.”
Chelan Fresh Marketing was established in August 2004 and holds the sales and marketing responsibilities for Gebbers Farms and Chelan Fruit Cooperative. Today, Chelan Fresh has grown to become one of Washington state’s largest marketers of fresh fruit with an estimated annual sale of 12 million boxes of apples, 1.3 million boxes of pears, 3.3 million boxes of cherries. For more information, visit ChelanFresh.com.
In the feature photo at top: The Produce Mom Lori Taylor picks cherries.
