A new 47,800-s.f. Whole Foods Market store will open Nov. 4 at 10th and Gilman streets in Berkeley, Calif. The store will be Whole Foods’ second location in Berkeley and the 41st in the Northern California region.
The Austin, Texas-based grocer has named Jen Monaco as the Berkeley store’s team leader. In this role, Monaco is in charge of general management and all store operations. She has worked for Whole Foods Market for 14 years, most recently as store team leader at the Haight store on Stanyan Street in San Francisco. Monaco also has a background in art.
“What most excites me about this store is the community—it is family focused, active in lifestyle and community, and conscious of health and responsible food systems,” said Monaco. “I believe with this new store, we can offer a new level of local support and compound the impact we’ve already had in Berkeley.”
Kristen Tantarelli is the store’s marketing team leader and the primary community liaison. Tantarelli will oversee local partnerships, sponsorships and charitable programs. Tantarelli joins the Gilman team from Whole Foods Market Davis, where she opened the store as marketing team leader.
Since the first Berkeley store opened in 1991, shoppers have helped drive more than half a million dollars in donations to community and global nonprofits through store programs like Five Percent Days, where 5 percent of a day’s earnings are donated to a community partner; Nickels for Nonprofits, where shoppers can donate their bring-your-own bag refunds to charity; as well as fund and food drives. Community recipients have included Berkeley Unified School District, Berkeley Food & Housing Project, Berkeley-East Bay Humane Society, The Ecology Center, The Edible Schoolyard, California Coastal Cleanup and City of Berkeley Parks & Recreation Department, among others.