Excentus Corp. Names Brandon Logsdon President And CEO

The board of directors of Dallas, Texas-based Excentus Corp. has named Brandon Logsdon CEO in addition to his role as president, and G. Randy Nicholson has been named chairman of the board.

“Brandon has been a significant driver behind the growth of Excentus Corp. and the design of the Fuel Rewards program during the dozen-plus years he has been with the company,” said Nicholson. “In this new role, his leadership, strategic vision and business acumen will help drive accelerated innovation and growth. The majority shareholders, board and I have every confidence in Brandon’s ability to lead and inspire the team during this exciting and transformative time.”

Prior to accepting this role, Logsdon was president and COO at Excentus, where he oversaw all aspects of business development, marketing, technology, client services and customer care.

“I am excited for the opportunity to work with the entire Excentus team to further develop the Fuel Rewards program,” said Logsdon. “The talent and passion of our employees combined with the program and product innovations that we will be bringing to the marketplace make this an extremely exciting time for the company.”

Prior to joining Excentus in 2002, Logsdon worked at GTE Internetworking, Chase Manhattan, iChoose and was co-founder and principal of Bloomin Partners Inc.

Logsdon holds a BA in finance and marketing from Texas Christian University.

Nicholson, president of AutoGas, is the inventor of several of the patents previously acquired by Excentus. He has been a board member of the company since September 2008.

Excentus Corp. is the creator of and patent holder for marketing programs and services that utilize price roll down discounts at the pump as a consumer reward. Excentus has spent more than 15 years developing and perfecting the Fuel Rewards Network program’s technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers.

The growing Fuel Rewards Network program provides members with the opportunity to earn free fuel by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and more than 10,000 restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel.

Excentus currently holds nine patents on the technology behind the cents-per-gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II LLC.

Privately held Excentus was founded in 1996 and has more than 200 employees.

About The Author

A nine-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.