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Oscar Mayer Launches ‘Old World’ Italian Product Line

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Oscar Mayer is introducing a line of deli meats that add spice and flavor to everyday lunches. The Old World Style line includes four flavors, including Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni.

“There’s no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  “We want to help food fans revamp their brown-bag-lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy.”

While the Old World Style meats add flavor and zest to Italian-style sandwiches, they are also an excellent source of protein, with up to 8g in each serving, Oscar Mayer says.

Oscar Mayer Old World Style products can be found in the refrigerated meat section of major grocery stores nationwide. The line includes distinct packaging to enhance the old-world look and feel, and all four varieties come in a 4-oz. package with an SRP of $3.29.

oscarmayer.com

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