Brio Frozen Dairy Dessert Treats Debut In Milwaukee

brio five flavors

New Brio Frozen Dairy Dessert, made in Wisconsin with fresh r-BST-free milk from Wisconsin farms, is now available in greater Milwaukee at Sendik’s Food Markets at Mequon, Franklin, New Berlin and West Bend, with free in-store sampling on Sunday.

brioCompared to ordinary ice cream, Brio says it is equally rich, creamy and satisfying, but packs a more nutritious punch for an anytime snack or dessert. Brio says it has approximately 25 percent fewer calories, half the total fat, 65 percent less saturated fat, 75 percent less cholesterol and 10 percent less sugar than comparable flavors of super premium ice creams. Brio is low glycemic, gluten free and GMO free; the company sources ingredients that are not genetically modified. There are no artificial sweeteners, flavors or colors; there also are no high-fructose corn syrups, erythritol or monk fruit in Brio.
Brio is available in five flavors: Mellow Dark Chocolate, Vanilla Caramel, Coffee Latte, Spring Strawberry and Tropical Mango. The company says it uses real mangoes, strawberries, coffee extract, caramel and vanilla to give Brio its exceptional flavor.

Brio has 160-170 calories in a 4-fl. oz. serving. Additionally, Brio says it is rich in calcium, magnesium and Vitamin D; is antioxidant rich with 24 vitamins and minerals; has 6g of protein; has balanced omega 3, 6 and 9 from sources like expeller-pressed GMO-free canola oil, sunflower oil and virgin coconut oil; and contains 2g of prebiotic fiber.

“Brio combines the deliciousness of truly great ice cream with the latest science about healthy fats, smart carbs and sustained energy,” says Ron Koss, who co-founded Brio with his twin brother Arnie Koss. “We worked for 10 years with a team that brought together two top flavor experts who had worked for Ben & Jerry’s, plus respected nutritionists and dietitians. This unlikely collaboration resulted in a unique ice cream innovation.”

Arnie Koss adds, “Brio’s mission is to help people of all ages live with ‘brio’ in the truest sense of the word—with vigor, energy and vitality. It is a ‘have it all’ treat that offers the satisfaction of a creamy, rich indulgence that aligns with a healthy, wellness-oriented lifestyle.”

Brio comes in 4-fl. oz. single-serve cups or 14-oz. small pints. Throughout August, Brio is on sale at Sendik’s Food Markets—two single-serve cups are $3 and a 14-oz. container is $4.99.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.