In an effort to meet the growing demand for alternative breakfast choices, Quaker Oats says it is reinvigorating the idea of oatmeal. From creating breakfast offerings with protein or with less sugar, to highlighting the satiety and whole grain nutritional benefits of oats, to providing quicker and more convenient options for the time-challenged, Quaker says it is kick-starting oatmeal season with new products:
• Quaker Quick 3-Minute Steel Cut Oatmeal delivers the same hearty and nutty texture that has made steel cut oats popular, but with a convenient consumer desired cook time. The new offering cuts the traditional cooking time of 30 minutes to three. Beyond the original flavor, two flavored varieties—Blueberries & Cranberries and Brown Sugar & Cinnamon—made with real fruit pieces and spices also will be available in convenient pouches.
• Quaker Real Medleys Super Grains delivers a blend of fruit and nuts found in the original Real Medleys products as well as a blend of oats, wheat, barley, rye, quinoa and flax. Flavors include Banana Walnut and Maple Pecan Raisin.
• With 10g of protein and 40g of whole grains, Quaker Protein Instant Oatmeal is offered in Banana Nut and Cranberry Almond.
• On-the-go cups of Quaker Instant Oatmeal have 50 percent less sugar and will be available with no artificial sweeteners. Available in flavors like Cinnamon Pecan and Apple Walnut, this will be the first nationally available instant oatmeal to use stevia, a zero-calorie plant extract, as a sweetener.
“We are dedicated to delivering the power of the oat to our consumers through new and delicious products that address their varied lifestyle needs,” said Joe Silverman, senior marketing director for Quaker Oats. “Whether families are looking for a wholesome and delicious start to their day, specific benefits like more protein or just a fast, convenient and filling breakfast, Quaker has a solution.”
The new products are available at select mass merchandise and grocery stores now and will be available nationwide in January, in time for National Oatmeal Month.
