Aptaris, a leading provider of enterprise marketing and promotions management solutions, has appointed William Gilmour as CFO. Gilmour brings more than 20 years of finance leadership in the software industry.
“Business agility is a priority for us and our clients,” said Tom O’Reilly, CEO of Aptaris. “Bill’s addition to the executive team will ensure we remain nimble and continue advancing our software development to be responsive across the entire promotions lifecycle—from deal initiation, settlement and post-promotion analysis. He is committed to organizational growth and implementing systems, strategies and processes to improve business performance.”
Most recently, Gilmour was EVP and CFO at Saxotech, a Tampa-based software company providing content management systems and hosted websites for media organizations. Gilmour was instrumental in building value across the organization and supported the company’s successful sale to private equity investors.
Prior to Saxotech, Gilmour was CFO, then elected as a member of the board of directors, for Alogent Corp., an enterprise payment processing software provider that was acquired by Goldleaf Financial Solutions.
“The Aptaris solution helps customers find an easier way to increase funding and manage the omni-channel process,” said Gilmour. “This concept aligns perfectly with my vision to optimize efficiencies and speed collaboration across organizations. I’m happy to be part of a team that supports clients by improving the results from their marketing and promotional dollars and drives bottom line profitability.”
