SoCal’s Yummy.com Expanding With Two New Fulfillment Locations

Yummy.com Neighborhood Market

Yummy.com, a leading multi-channel grocery retailer that has offered on-demand delivery since 2002, is opening its fifth fulfillment center in the Los Angeles area this week with plans to open its sixth later this year. In addition, the company announced sales growth of 21 percent in 2014 and the completion of its two millionth order.

“We are excited to announce the addition of two new fulfillment locations in 2015,” said Barnaby Montgomery, co-founder and CEO of Yummy.com. “Our success is attributable to our unique operating model and to the development of our proprietary operating system. By developing and controlling our own fulfillment system we retain ownership of our customer relationships and the organizational insight needed to compete for modern customers. Best of all, we realize the holy grail of competitive advantage: lower operating costs, more demand and better customer service.”

Located at 5520 San Vicente Boulevard, Yummy.com’s new location will open for business Friday with 35 new employees and serve the areas of Mid-Wilshire, Culver City, Palms and portions of Koreatown and Beverly Hills. The company expects to break ground on its sixth fulfillment location in Century City to service the communities of Westwood, Century City, West Los Angeles and portions of Beverly Hills. With its sixth fulfillment center, Yummy.com expects to fulfill in excess of 30,000 online orders each month. Other Yummy.com locations are in Hollywood, Santa Monica, Silver Lake and Playa Vista.

Yummy.com fulfills online orders in about 30 minutes. With nearly 30 years of combined experience in the online retail, grocery and fulfillment categories, Yummy.com says its executives have proven expertise developing innovative online fulfillment systems and brands, including Yummy.com, HomeGrocer.com and PDQuick. Montgomery and COO Arthur Zonneveld founded Yummy.com in 2002 with a vision to bring the convenience of on-demand delivery to the consumer grocery experience. Central to this vision was the understanding that sustainable competitive advantage requires the development of a proprietary operating system to fulfill online orders more profitably, more reliably and at higher volume than competing strategies.

*Editor’s note: The Shelby Report spoke with Yummy.com CEO Barnaby Montgomery in 2013 about the success of the company. Read the story here.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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