Shoppers at Stop & Shop Supermarkets in New England have an exclusive opportunity to get Disney’s “Frozen”-themed merchandise as part of a three-week mail-in promotion. The promotion is in connection to “Disney On Ice presents Frozen,” presented by Stonyfield YoKids Organic Yogurt at the TD Garden in Boston from Feb. 13-23.
Shoppers who purchase $25 of participating P&G products at Stop & Shop can mail away for different “Frozen” merchandise each week. This includes a collectible Elsa or Anna doll, a “Frozen” fleece blanket and a plush Elsa or Olaf doll. In addition, select Stop & Shop locations will feature a colorful “Frozen” display along with balloons, prize wheels and coupons.
“Frozen” is the No. 1 animated film of all time, grossing more than $1.2 billion worldwide. DVD sales of the movie hit $3.2 million on its release day alone.
“This is an exciting promotion for us,” said David Siegel, VP of sales and marketing for Stop & Shop New England. “Who doesn’t love Frozen? We are pleased to work with P&G to offer our customers access to great products and exclusive access to this ‘Frozen’ merchandise. It’s not often that children and adults love characters in the same movie. These unique items are sure to please fans of all ages.”
Each week through Feb. 19 customers who purchase $25 worth of select P&G products, including Bounty, Pantene, Puffs, Crest and Tide, at Stop & Shop locations will receive a mail-in coupon at checkout to get the select “Frozen” merchandise for that week. For the first week, customers could receive either the collectible Elsa or Anna doll. During the second week, the promotion prize includes a “Frozen” fleece blanket and the third week’s offering is a plush Elsa or Olaf doll.