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Sheetz Named Top Convenience Store Brand Of The Year

Sheetz Store

Sheetz has been recognized as consumers’ most-trusted convenience store brand, according to the 2015 Harris Poll EquiTrend study. For the first time, Sheetz, a family-owned and operated convenience chain based in Altoona, Pennsylvania, received the highest Equity Score among the other convenience store retailers. Sheetz operates more than 500 locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.

“We are honored to receive this recognition and thank our loyal customers for making Sheetz the top convenience store brand of the year,” said Sheetz CEO Joe Sheetz. “We are able to succeed because we have outstanding employees with a commitment to total customer focus and our Sheetz culture. Sheetz employees are dependable, positive, productive and friendly, which we believe is what keeps our customers coming back. Our brand promise is that we give our customers what they want, how they want it, when they want it—24/7. This promise is what sets us apart from the competition.”

The EquiTrend Brand Equity Index is comprised of three key factors—familiarity, quality and consideration—that result in a brand equity rating for each brand. Brands that rank highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their category. More than 38,000 Americans assessed more than 1,400 brands across 148 categories for the 27th annual study.

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