The Kroger Co., the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, says it plans to increase its commitment to customers by lowering prices on thousands of items in stores across its Mid-Atlantic Division, which covers Virginia, West Virginia, North Carolina and parts of Tennessee, Kentucky and Ohio. The price reduction plan is based on frequently purchased items, including fresh meat and produce, as well as thousands of grocery, general merchandise and natural food items.
With the increase in demand for natural and organic products, Kroger says it is reducing costs to make these items more affordable for the average family. For example, the price of organic Fuji apples has been reduced from $2.99 to $2.49; organic Gala apples from $1.99 to $1.79; organic leaf lettuce and Romaine from $1.99 to $1.59; and organic cucumbers from $1.99 to $1.29.
Kroger also has cut prices on more than 2,000 natural food products, including select varieties of Tazo Tea, Kashi and Earth’s Best products. In addition, customers will notice significant reductions in the meat department, including popular selections such as pork ribs, which went from $3.99 to $2.99 and Atlantic salmon fillets, which dropped from $7.99 to $6.99.
Among grocery items, Gatorade (12 pack, 12 oz.) has been reduced from $7.99 to $5.99; Kroger extra virgin olive oil (25.5 oz.) from $6.99 to $4.99; and Crest toothpaste (4.6 oz.) from $2.39 to $1.89.
In addition, by downloading the Kroger Mobile App through the App Store or Google Play, customers can sign in to their Kroger.com account to register their Plus Card, view weekly ads, compile shopping lists and take advantage of additional features, including digital coupons.
“Value is our highest priority, and these lower prices represent Kroger’s commitment to put customers first,” said Anne Jenkins, spokesperson for the Mid-Atlantic Division. “We are listening to our customers and lowering prices on items that are relevant to them and their families. In addition, Kroger customers will continue to see fuel rewards, digital coupons, weekly specials and loyalty mailers, tailored to their individual shopping habits.”
