Instantly, the world’s largest audience and insights company, has released its latest Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent.
In the August Instantly Shelf Score, popular brands riffed on both spicy and sweet flavors, incorporating either—or both—into their products.
Pepperidge Farm introduced cookies with brown butter rum while Pringles released a jalapeño bacon flavor, and Nature Valley tried both with sweet and spicy chili dark chocolate bars.
The month also brought a lot of brands offering new twists on their classic offerings, like Oreo’s release of the Thins line, Progresso’s new Stew flavors and Chex’s introduction of Clusters.
