A nine-day campaign this month where shoppers at Save Mart and Lucky Supermarkets could donate to the American Red Cross at checkout stands netted more than $41,000 for the organization’s fire relief efforts in Northern California. Shoppers could donate any amount they chose at checkout. The donation amounts were printed on the receipt so shoppers had a record of their tax deductible donation.
The $41,000 donation is in addition to a new delivery of 2,700 servings of tuna, fruit bowls, granola bars and other snacks to a warehouse in Calistoga for the Red Cross.
The company also has helped other nonprofits throughout the fire emergencies:
- For the Butte fire, the Save Mart store in Angel Camp gave pallets of bottled water and ice to Cal-Fire and meals to the Salvation Army to feed its evacuees. The Save Mart store in Jackson donated food, supplies and a refrigerator to the Sutter Creek Church of Nazarene.
- For the Valley fire, the Lucky store in Ukiah continues to be a clothing and household drop-off site. The FoodMaxx store in Yuba City and the Lucky store in Napa donated cases of bottled water.
- For the Tassajara fire, the Lucky store in Pacific Grove donated bottled water for firefighters and residents.
The grocery chain notes that it is part of the communities affected by the fires and will continue to monitor donation requests.
Based in the heart of the Central Valley, Save Mart Supermarkets operates 212 traditional and price impact stores under the banners of Save Mart, Lucky, FoodMaxx, S-Mart Foods and Maxx Value Foods throughout California and northern Nevada.
