Convenience store operator Weigel’s has won a blue ribbon in the Tennessee State Fair for its chocolate milk. The competition was held at the fairgrounds in Nashville earlier this fall. The win marks Weigel’s third blue ribbon for chocolate milk; its first win came in 2011, then again in 2014 before taking home this year’s ribbon.
“We are pleased to have this recognition awarded for our chocolate milk, especially when ours is the only 2% chocolate milk offering among a competitive whole milk class,” said Douglas Rouch, dairy manager for Weigel’s. “We strive hard to create the richest, most delicious tasting chocolate milk possible, and it’s fantastic to have won this award for the second year in a row.”
The Tennessee State Fair selected Weigel’s chocolate milk from many entrants in a whole milk chocolate milk class. The entrants competed in areas of appearance, color body, texture and flavor. A point system was used for each category, and the total number of points determined the first-place, blue-ribbon winner.
Weigel’s award-winning chocolate milk is still made the old-fashioned way, crafted in small batches at the company’s dairy in Powell, Tennessee. All Weigel’s milk is collected daily from local East Tennessee dairy farmers and is delivered from farm to table within 24 hours.
Broadacres Dairy in Powell is part of Weigel Stores Inc., which has 63 premium convenience stores in the greater Knoxville area. Both local companies have served East Tennessee for more than 80 years and is headquartered on the original dairy farm in Powell. The vintage red barn adjacent to the corporate office marks Weigel’s long-standing presence in the Knoxville area.