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Flavor Of Georgia Contest To Host 10th Annual Event

Whether it’s a specialty sweet treat, small-batch pork sausage or pimento cheese made from Grandma’s secret recipe, the University of Georgia’s (UGA) Flavor of Georgia Food Product Contest shines a spotlight on the state’s craft food scene.

The contest, which will celebrate its 10th year in 2016, has served as a springboard for participating food manufacturers, assisting them in testing new products, reaching a larger audience and helping new craft brands break into new markets and expand their sales.

“Flavor of Georgia is a unique opportunity for entrepreneurs to gain publicity and exposure for their products,” said Sharon Kane, a UGA food business development specialist and the contest’s coordinator. “It’s also a chance for them to network with other food entrepreneurs and industry experts.”

Registration for the 2016 Flavor of Georgia contest, which is conducted each year by the UGA Center for Agribusiness and Economic Development (CAED), is now open at flavorofga.com.

For 10 years, the Flavor of Georgia Food Product Contest has supported the food and drink production industry in Georgia, which saw more than $45 billion in sales in 2013, according to a CAED study.

Over the years, more than 1,000 food products have been entered in the contest. Today, many of those products are sold in national and regional supermarkets, says the organization. Others have increased their wholesale distribution or online sales or experienced better traffic at local farmers markets.

In 2015, 100 percent of finalists in the contest reported increased interest in their products and an expanded network of business contacts, according to event organizers. Some also indicated an increase in full- and part-time employees.

“It’s a great experience that provides networking, exposure and learning opportunities you won’t find any other way,” said finalist Margaret Amos of Columbus, Georgia-based Southern Straws.

Finalists and winners participate in a number of industry showcases throughout the year following each annual contest, including the Georgia National Fair and showcase days at the Buford Highway Farmers Market. They also receive industry feedback and use of the Flavor of Georgia logo for their product’s packaging and promotional materials.

Product categories for the 2016 contest include barbecue sauces; beverages; confections; dairy products; jams and jellies; marinades and sauces; meat and seafood; salsas, chutneys and condiments; snack foods; and miscellaneous products. There is no limit to the number of products an individual business can submit.

Judges evaluate each product based on flavor, texture and ingredient profile. Also considered are potential market volume, consumer appeal and product representation of Georgia.

Registration closes Feb. 5. Contest finalists will participate in the final round of judging and a public tasting March 14-15 as part of the Governor’s Agricultural Awareness Day in Atlanta.

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