Thanks to the generous support of their customers and associates, Southeastern Grocers, the parent company of Bi-Lo, Harveys and Winn-Dixie stores, is giving $526,825.66 to benefit Wounded Warrior Project (WWP) in support of its Independence Program.
Through the two-week “Wall of Honor” community donation campaign, held Nov. 2-15, customers were encouraged to visit their neighborhood Bi-Lo, Harveys or Winn-Dixie to purchase a $1 dedication card and write a special message to their own military hero. These personal dedications built elaborate Wall of Honor displays at each store as visual tributes to those who served, continue to serve and sacrifice for the nation.
“Through the Wall of Honor campaign, our customers and associates continued to demonstrate the pride they feel for our military and their families who have sacrificed so much for our country,” said Ian McLeod, CEO and president of Southeastern Grocers. “We want to thank them for their support and sharing personal dedications to their military heroes. We’re honored to provide these funds to Wounded Warrior Project’s Independence Program.”
“Our partnership with Southeastern Grocers demonstrates what can be achieved when like-minded charities and corporations join forces,” said Steve Nardizzi, CEO at WWP. “Their continued generosity has provided Wounded Warrior Project with critical resources to make a positive impact in the lives of wounded veterans. That spirit of giving and support was seen once more through the Wall of Honor campaign. We’re extremely grateful to Southeastern Grocers for their tireless efforts to give back to our nation’s injured service members.”
Because of its customers’ tremendous respect and appreciation for WWP, Southeastern Grocers has named the organization as an Official Charity Partner for 2016, enabling future initiatives to increase awareness and support for WWP across all Bi-Lo, Harveys and Winn-Dixie stores throughout the Southeast.
The Wall of Honor campaign provided an immediate opportunity to raise funds and needed attention for the Wounded Warrior Project Independence Program, which was created in 2011 to help injured service members and veterans design their own path from surviving to thriving.
Southeastern Grocers operates approximately 756 grocery stores, 145 liquor stores and 504 in-store pharmacies in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.
