Last updated on February 10th, 2016 at 02:27 pm
Key Food Stores, a supermarket co-operative with 217 stores, has acquired the SuperFresh banner name and related intellectual property assets from A&P. Key Food plans to open several stores under the SuperFresh banner in the near future, the first of which may debut as early as this month.
Key Food recently purchased 24 stores from A&P, adding approximately $400 million in annual retail sales and bringing total annual retail sales to $2.3 billion.
Commenting on the transaction, Key Food CEO Dean Janeway said, “Key Food is pleased to acquire the SuperFresh banner and have the opportunity to offer shoppers even more grocery options through some of our larger format stores under the SuperFresh name. We proudly welcome SuperFresh into our supermarket family.”
Key Food officials said the SuperFresh banner will be primarily used for larger format stores in suburban areas where Key Food plans to rebrand certain existing stores that fit this model, as well as with new store acquisitions.
In a separate transaction, Allegiance Retail Services of Iselin, New Jersey, plans to purchase the intellectual property of Pathmark, including the Pathmark logo, trademarks, brand name, pathmark.com domain and all other intellectual property associated with the Pathmark name.
John Derderian, president and COO, said, “The addition of the Pathmark name provides increased flexibility from a format standpoint to both our existing membership and to prospective members. This metro New York, New Jersey and Philadelphia banner still has strong equity among consumers, and Allegiance
