New Channels News In Brief…
According to the National Retail Federation’s annual Easter Spending Survey, spending for the holiday is expected to reach $17.3 billion. Those celebrating plan to spend an average of $146 per person, according to the survey. That’s the highest level in the 13 years the survey has been conducted and up over last year’s $140.62 per person and $16.4 billion total…
Husband-and-wife team Eric Schnell and Marci Zaroff of New York City have launched “BeyondBrand,” whose goal is to support next-generation brands in the healthy living and sustainability marketplace. According to the couple, BeyondBrands is committed to a “Quintuple Bottom Line” of 5 Ps: passion, purpose, people, planet and prosperity. “With natural and organic product sales at an all-time high, we know the agency we have co-created with what we call a “collective” practice of industry experts offers an important resource and platform for brands recognizing the need to reach the important naturally oriented and health-conscious consumer,” said Schnell. “The commitment with our co-founding members is unified, and our outlook is positive as we share our deep passion and expertise with our partner brands.” The BeyondBrands collective is a team of more than 50 senior-level professionals from all areas of the natural products and nonprofit industries.
