Starbucks’ next Roastery location will be in New York City, in the heart of the Meatpacking District at 61 Ninth Avenue. Scheduled to open in 2018, the 20,000-s.f. location will get inspiration from the first Starbucks Roastery and Tasting Room that debuted in December 2014 in the company’s hometown of Seattle, Washington.
Starbucks officials describe the Seattle Roastery as “theater,” encouraging customers to interact with Starbucks roasters and baristas in order to deepen their understanding of the art behind sourcing, roasting and brewing rare coffees.
“Our Seattle Roastery experience created something that had never been done before, transforming a retail environment into something far beyond just a coffee shop and into the single best retail experience of any kind,” said Howard Schultz, chairman and CEO of Starbucks. “In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way. We want this experience to tell our customers that we’re coming to Broadway.”
