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Mars Introduces New Flavors For Snickers, Twix And Dove Brands

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Last updated on May 27th, 2016 at 08:00 am

Mars Chocolate North America has launched several new flavor extensions to its chocolate brands, such as Snickers Hazelnut, Twix White Chocolate Cookie Bars, Dove Sorbet Bars, Dove Peanut Butter and Dark Chocolate Promises as well as a wide range of seasonal offerings for these brands plus the M&M’s, Milky Way and 3 Musketeers brands. Mars Chocolate is unveiling these innovations, along with new consumer promotions and merchandising displays, at the National Confectioners Association’s (NCA) Sweets & Snacks Expo in Chicago this week.

“Consumers are always excited to try new flavors combined with their favorite chocolate brands,” said Timothy LeBel, VP of sales for Mars Chocolate North America. “Through extensive consumer research, we’ve created line extensions that will resonate with shoppers. For example, confections containing hazelnuts have increased 14 percent in sales, so consumers will want to try our limited edition Snickers Hazelnut. We also believe our new Twix White Chocolate Cookie Bars will be a hit, since the white chocolate segment is growing.”

Following are new items that Mars Chocolate is unwrapping at the NCA Expo:

  • Snickers Hazelnut offers everything in a traditional Snickers—peanuts, caramel and nougat covered in milk chocolate—with the addition of hazelnuts. (December 2016,  $0.99 – $1.09 for 1.76-oz. single, $1.69-$1.79 for 3.23-oz. 2 to Go)
  • Twix White Chocolate Cookie Bars feature two crunchy cookie bars covered with caramel then enrobed in white chocolate. (October 2016, $0.99-$1.09 for a single package of two bars)
  • M&M’s Candies in Red, White and Blue are a great addition to  patriotic holidays such as Memorial Day and Independence Day. The tri-color combination is available in both milk chocolate and peanut chocolate varieties. (April 2016, $9.99 for 42-oz. standup pouch (SUP), $3.29 for  11.4-oz. bag, $1.79 for 3.14- and 3.27-oz. sharing size)
  • Dove Peanut Butter & Dark Chocolate Promises will launch nationally,  based on  consumer demand and test performance. Each individually-wrapped piece is a combination of Dove dark chocolate and peanut butter crème. (April 2017, $4.09 – $4.79 for a 7.94-oz. laydown bag)
  • Dove Sorbet Bars offer the taste of chocolate-covered berries in frozen form: sorbet dipped in Dove Chocolate.  At 150 calories per bar, they’re available in two flavors: Dove Strawberry Sorbet with Milk Chocolate and Dove Raspberry Sorbet with Dark Chocolate. (Spring 2016, $4.95 for a 6-bar box)
  • The Halloween 2016 lineup includes new Snickers Crisper Fun Size, Dove Milk Chocolate Treat Size and Crunchy & Crispy Lovers Mix Variety SUP.
  • New items for Christmas 2016 include Snickers and Milky Way Bites Mixed Ornament Pouches, Twix Brand Minis Cane and Dove Brand Promises Silky Smooth Milk Chocolate Large Gift Box.
  • Valentine’s Day 2017 new offerings include M&M’s Milk Chocolate Cupid’s Messages, Twix Fun Size Valentine’s Exchange Bag and a Dove Milk Chocolate Creamy Caramel Premium Heart Tin.

In addition to new products, at the NCA Expo, Mars Chocolate and Wrigley shared shopper insights, displays and consumer promotions. “To help our retail partners drive sales, we create promotions that encourage consumers to spend time with friends and family celebrating key moments,” LeBel said. “This includes holidays, sporting events and movies. For example, M&M’s, Snickers and Skittles Brands sponsor the No. 18 Toyota Camry, piloted by Kyle Busch who was the 2015 NASCAR Sprint Cup Champion.”

Additionally, Wrigley, another subsidiary of Mars, will be unveiling new products that give consumers more great choices from trusted brands including Orbit White, Starburst Gummies in Original and Sour flavors, Skittles America Mix and more. Orbit recently unveiled a new global creative platform called “Time to Shine” which celebrates the potential of what can happen when you’re feeling confident and ready for life’s defining moments. Wrigley also is celebrating the growth of Skittles and the expansion of the company’s Yorkville facility.

 

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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