Last updated on June 30th, 2016 at 01:15 pm
Southeastern Grocers, Jacksonville, Florida-based parent company of Bi-Lo, Harveys and Winn-Dixie, has pledged 100 percent of its profits generated on the Fourth of July to the Hope for the Warriors. Hope for the Warriors is a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families.
Ian McLeod, president and CEO of Southeastern Grocers, said, “This Independence Day, we continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world. We fully recognize the selfless contributions of those who have, and continue to serve. This Fourth of July, we are once again donating every cent of every dollar of profit generated as just one way we can show our support.
“Southeastern Grocers operates in states with some of the highest active-duty military populations in the U.S. We are committed to the communities we serve and we believe we all have a responsibility to contribute to the lives of those who have sacrificed for the nation,” McLeod added.
Other ways customers can support the cause include:
- Honoring a veteran or service member with a personal note displayed in-store on the Wall of Honor, which began on June 22.
- Donating during checkout now through July 10.
- Wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same.
- Liking, following and sharing Bi-Lo, Harveys and Winn-Dixie Facebook posts and Twitter feeds carrying the #AllForHonor.
- Honoring a veteran or service member by posting a dedication on the All for Honor Facebook page.
Robin Kelleher, co-founder, president and CEO of Hope for the Warriors, said, “Hope for the Warriors is humbled and very thankful to Southeastern Grocers for this incredible opportunity and support. Through this unique promotion, they are helping us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members and military families.”
On Independence Day 2015, Southeastern Grocers raised more than $3 million for veterans.
