Pizza Hut, along with leading SaaS platform tech company Conversable, are launching a new Pizza Hut social ordering platform, or “chatbot,” to allow for conversational ordering of favorite pizzas and other menu items on Facebook Messenger and Twitter.
“The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favorites from Pizza Hut,” said Baron Concors, chief digital officer. “We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time.”
With this service, customers will be able to reorder their favorites or saved orders from any U.S. Pizza Hut location by chatting directly with the Pizza Hut accounts on Facebook Messenger and Twitter, as well as get answers to frequently asked questions and receive the latest deals and promotions.
According to Pizza Hut officials, the idea for integrating social ordering into the Pizza Hut brand experience came from a desire to engage with the brand’s strong following on social media and to further extend its focus on personalized customer service.
For the initial launch, customers will be able to connect their Facebook messaging account to their Pizza Hut account to dramatically reduce the information required to order. The menus, deals and promotions offered are specific to each restaurant and there is no extra cost to the user to order through Facebook Messenger or Twitter at participating locations.
Once an order is confirmed, Pizza Hut will email the customer a receipt and an order confirmation message will be sent in the messenger conversation. From there, picking up the order is no different from the traditional online ordering system or calling into the local restaurant.
