Last updated on August 4th, 2016 at 02:50 pm
Chandler, Arizona-based Bashas’ Family of Stores, the family-owned grocer that operates Food City, AJ’s Fine Foods, Eddie’s Country Store and both Bashas’ and Bashas’ Diné supermarkets, has appointed Ashley Shick director of communications and public affairs.
A seasoned communications professional whose career has been rooted in media and public relations, strategic community partnerships, marketing communications and special events and promotions, Shick has held key marketing positions at a variety of organizations, including Meredith Corp. (KTVK/KPHO), Arizona Science Center and Kohl’s Department Stores. Most recently, during her tenure at Meredith Corp., Shick spearheaded the development and implementation of a strategic plan to grow and enhance the company’s brand through community outreach and fundraising. These initiatives nearly doubled the company’s charitable fundraising efforts.
In her role at Bashas’, one of the largest employers in Arizona, Shick will work to strengthen the company’s relationships, image and market share in one of the most competitive grocery markets in the country. No stranger to leading the strategic development and implementation of public affairs and communications initiatives, she will lead public relations and promotional efforts, as well as integrated marketing projects to increase awareness and sales among Bashas’ diverse brands.
More specifically, Shick will serve as company spokesperson and liaison to local, national and trade media representatives; business and community leaders; elected officials and local municipalities; and representatives from local schools, churches and nonprofit organizations. Additionally, her breadth of skills and depth of knowledge in community relations will play a vital role in guiding and evolving Bashas’ deep-seated community involvement and service, which includes leading year-round fundraising initiatives, major events, sponsorships and in-kind TV partnerships.
Shick earned a bachelor of arts degree in communications from Arizona State University.
